SOUTHERN LIVING MAGAZINE/SOUTHERN PROGRESS CORPORATION/Time Warner
Lifestyle Editor/Associate Livings Editor

Edited, managed, and coordinated the Alabama People and Places section of the magazine, while writing feature stories for this & other Livings sections of the magazine. Wrote and edited stories detailing culture, arts, education, interior design and architecture concepts with a lifestyle perspective. Also, conceived, edited, and produced articles with a features-based approach to neighborhoods and community. Additional writing and editing responsibilities included articles for Healthy Living special sections, Southern Living Weddings, custom publishing products, and Special Interest Publications. Member of the 2002 SPC Leadership Training Group, SPC Diversity Committee, and assisted in planning the 2002 Southern Living Editorial Conference. Trained in Leadership & Delegation, Management Skills, etc.

COMMUNICATION PROJECT MANAGEMENT Consultant
Consultant in communication projects and programs, encompassing writing, editing, strategic planning, public relations, media relations, special event/logistical planning and marketing. Projects include America's Smithsonian Exhibition 1997, Community Liaison on Family Initiatives-Birmingham Museum of Art, and Cultural Arts Packages-Metropolitan Arts Council, City of Birmingham special projects and video. Contributing freelance writer & editor for local publications on issues impacting children, families, and communities, including Child Times of Alabama, February 1998; Birmingham Family Times, June 1999; and Family Agenda, March 2000. Developed and implemented communication strategic plans/promotional strategies for community initiatives, book tours, cultural/art/recreational events, & local businesses. Provided creative direction, writing, and composition in promotional collateral, video production and image pieces.

CITY OF BIRMINGHAM OFFICE OF PUBLIC INFORMATION
Public Information Officer
Created the Office of Public Information (OPI), a Division of the Mayor's Office, with oversight of $600,000 annual budget. Managed a staff of employees and interns in the creation/distribution of information on city services, programs, special events, and alliances. Developed & distributed information/marketing collateral, including annual reports, brochures, flyers, newsletters, advertisements, public service announcements, videos, b-roll footage, news articles. Served as media liaison and wrote press releases, press packets. Managed local, regional, and national public relations for special events and issues of city government. Provided PR support services to 30 city departments, museums, attractions & agencies. Spearheaded Communication Strategic Planning, special projects, public initiatives, City’s 1st Website, 1996 Birmingham Olympic Soccer Festival, and City's 125th Anniversary.

COMMUNITY AND CIVIC CONTRIBUTIONS:
Planned and implemented the following Cultural and Community Events:

UNCF Leadership Campaign Co-Chair 2009-2011
Birmingham Museum of Art Sankofa Society Soiree Fundraising Co-Chair 2009
Birmingham Civil Rights Institute/Expanding Legacy Campaign Co-Chair 2007
Quilters of Gee’s Bend Interactive Art Exhibit/Magic City Art Connection 2005
Smith Barney Investment Seminar w/ Dr. Henry Louis Gates 2005
Alabama Symphony Orchestra w/Historically Black College Choirs 2003

REGION 2020
Communication Committee Co-Chair Chair of Vision Fair
Coordinated communications and public awareness for the citizen-driven, regional visioning process. Developed written copy for informational pamphlets, public service announcements, promotional tools and press releases. Served as media liaison in the first phase and public awareness campaign efforts. Planned and directed all logistical, program and promotional details, resulting in a community Vision Fair at Birmingham Museum of Art, April 1998.

MERCEDES-BENZ GRAND UNVEILING GUEST / MEDIA AMBASSADOR
Member of planning group in the communication component of automaker's Alabama Grand Unveiling Event.

CHILDREN'S DEFENSE FUND/Birmingham Forum
State of Birmingham’s Children
Planned and implemented a forum of citizen and community leaders at historic 16th Street Baptist Church on the state of children in Birmingham/CDF’s Community Crusade for Children.

EDUCATION
UNIVERSITY OF ALABAMA AT BIRMINGHAM (UAB) Business/Accounting Curriculum
DEPAUL UNIVERSITY Chicago
Bachelor of Arts in Communication (Journalism/Public Relations)
Dean's Outstanding Student Award

HOWARD UNIVERSITY, Washington, DC (Journalism/Public Relations Major)

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Despite her recent collegiate advancement, Bryna has accumulated several years of Public Relations experience, having served in communication capacities with companies like BIG Communications, United Way of Central Alabama and Alabama Power Co. 
She is proficient in a wide array of PR functions, with particular skill the areas of PR writing, media outreach, campaign development/management, event planning, graphic arts and social networking. With innovation, preparation, accuracy and diligence as her guide, Reid is confident that any feat is within arm’s reach.

Bryna's civic, professional and community organizations include:  Birmingham Urban League, National Association of  Black Journalists, and Iota Phi Omega Chapter of Alpha Kappa Alpha.   

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